There are three types of florists. The first are Actual Florists who operate at all levels, from a small "Mum and pop" retail outlet to a third party website from which they proliferate to operate at national and international levels. They have experienced staff and specialist florists who handle every aspect of their business. They adopt flowers -by- wire deliveries ensuring each floral arrangement is custom designed and delivered by arrangement with their local franchisee. In Ottawa and the USA, the clients always prefer arranged flowers while in Europe the clients accept unarranged flowers also. Flower shippers are the next main type of florists and they include floral growers, brokers and shippers including online marketers who specialize in shipping unarranged flowers which work out much cheaper for the final consumer. The third type of flower shops are the general retailers, wire services, middle men, affiliates and re sellers etc.
One often sees the acronym FTD before the word florist. FTD stands for Florists' Trans world Deliveries.. Started in the early 1900s as a non profit confederation of 15 florists who came to an understanding to service each other's customers in the concerned cites /towns through the then existing fastest mode of communication, the telegraph. The mercurial messenger God in Greek mythology, Mercury was selected as their Logo. Ottawa and the USA have about 16000 florists FTD and there are 45000 florists FTD in 154 countries in the world processing more than 12 million flower orders per year. This facility has given such an impetus to the online flower shops that their business has multiplied several folds and their efficiency in delivery has gained tremendously.
The seasonal break up of flowers are divided into Fall (Autumn) flowers -(September to December) which include rich orange, golden yellow and red flowers like chrysanthemums, roses, sun flower etc. The Christmas flowers (25th Dec) are mostly red and white carnations and asters. Valentine flowers (Feb 14th) feature red roses and carnations depicting passion and pink roses and lumonium representing happiness .Easter (April4th) flowers are yellow and mauve daisies, carnations, blue statice and ferns. Spring (March-June) flowers are tulips, daisies and asters. Summer (June -Sep) flowers are roses, miniature red carnations, red alstroemeris, button pomes, purple statice and foliage.
Two of the other important days in the calendar are reserved for Mothers' day (9th May) when we would do well to please our mothers by giving them a bouquet of flowers with soft and bright pink carnations blue iris and yellow daisies. Fathers' day (20th June) is reserved as a tribute to your father and a gift in the form of a bouquet of red and yellow flowers like lilies, gerberas, and roses in bold colors would make him very happy indeed.
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